Marketing Resource Management (MRM) 2017 Global Market Expected to Grow at CAGR 13.77 % and Forecast to 2021

The report provides in depth study of “Marketing Resource Management” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization

PUNE, INDIA, October 27, 2017 /EINPresswire.com/ --

Marketing Resource Management (MRM) Market Analysis And Forecast

About MRM 
Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization’s capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations: 
• MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management 
• MRM creates and develops all marketing programs and content, including production management 
• MRM helps in collecting and managing all the content and knowledge, including digital asset and content management 
• MRM fulfils and helps in distributing assets and in content and knowledge management 
• MRM helps in measuring, analyzing, and optimizing marketing performance, including analytics

Technavio's analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period 2014-2019.

Covered in this Report 
The report includes the present scenario and growth prospects of the global MRM market for the period 2015-2019. The report defines the revenue generated from the following applications: 
• Marketing reporting and analytics 
• Project management software 
• Financial management software 
• Capacity management software 
• Others (Brand and production management software)

Technavio's report, Global MRM Market 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

Key Regions 
• Americas 
• APAC 
• EMEA

Key Vendors 
• BrandMaker 
• IBM 
• Infor Orbis Global 
• SAP 
• SAS 
• Teradata

Other Prominent Vendors 
• Adnovate 
• Aptean 
• BrandMaster 
• BrandWizard 
• Central Desktop (PGi) 
• Code Worldwide 
• Direxxis 
• Kodak 
• Microsoft 
• MarketingPilot (Microsoft) 
• Neolane 
• Oracle 
• Saepio 

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Key Market Driver 
• Increased Use of Marketing 
• For a full, detailed list, view our report

Key Market Challenge 
• Low Adoption of MRM Solutions among SMEs 
• For a full, detailed list, view our report

Key Market Trend 
• Increased Focus on Digital Media 
• For a full, detailed list, view our report

Key Questions Answered in this Report 
• What will the market size be in 2019 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors?

 

Table of Contents:

Executive Summary 
02. List of Abbreviations 
03. Scope of the Report 
03.1 Market Overview 
    03.2 Product Offerings 
04. Market Research Methodology 
04.1 Market Research Process 
    04.2 Research Methodology 
05. Introduction 
06. Market Description 
    06.1 MRM Evolution 
    06.2 Five Competency Areas of MRM 
    06.3 MRM Framework 
07. Market Landscape 
    07.1 Market Overview 
    07.2 Global MRM Market 
    07.3 Five Forces Analysis 
08. Market Segmentation by Application 
09. Geographical Segmentation 
10. Buying Criteria 
11. Market Growth Drivers 
12. Drivers and their Impact 
13. Market Challenges 
14. Impact of Drivers and Challenges 
15. Market Trends 
16. Trends and their Impact 
17. Vendor Landscape 
    17.1 Competitive Scenario 
    17.2 Vendor Analysis 2014 
    17.3 Other Prominent Vendors 
18. Key Vendor Analysis 
    18.1 BrandMaker 
      18.1.1 Key Facts 
      18.1.2 Business Overview 
      18.1.3 Recent Developments 
      18.1.4 SWOT Analysis 
    18.2 IBM 
      18.2.1 Key Facts 
      18.2.2 Business Overview 
      18.2.3 Business Segmentation 
      18.2.4 business Segmentation by Revenue 
      18.2.5 Business Segmentation by Revenue 2013 
      18.2.6 Business Segmentation by Revenue 2012 and 2013 
      18.2.7 Geographical Segmentation by Revenue 
      18.2.8 Business Strategy 
      18.2.9 Key Developments 
      18.2.10 SWOT analysis 
    18.3 Infor 
      18.3.1 Key Facts 
      18.3.2 Business Overview 
      18.3.3 Recent Developments 
      18.3.4 SWOT Analysis 
    18.4 SAP 
      18.4.1 Key Facts 
      18.4.2 Business Overview 
      18.4.3 Business Segmentation 
      18.4.4 Business Segmentation by Revenue 2013 
      18.4.5 Business Segmentation by Revenue 2012 and 2013 
      18.4.6 Geographical Segmentation by Revenue 2013 
      18.4.7 Business Strategy 
      18.4.8 Key Developments 
      18.4.9 SWOT Analysis 
    18.5 SAS 
      18.5.1 Key Facts 
      18.5.2 Business Overview 
      18.5.3 Revenue Segmentation by Industry 2012 
      18.5.4 Geographical Segmentation by Revenue 2012 
      18.5.5 Business Strategy 
      18.5.6 Recent Developments 
      18.5.7 SWOT Analysis 
    18.6 Teradata 
      18.6.1 Key Facts 
      18.6.2 Business Overview 
      18.6.3 Segmentation by Revenue 2014 
      18.6.4 Segmentation by Revenue 2013 and 2014 
      18.6.5 Geographical Segmentation by Revenue 2014 
      18.6.6 Business Strategy 
      18.6.7 Recent Developments 
      18.6.8 SWOT analysis 
19. Other Reports in this Series 
 Continued…….

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